Joe Baz's Page

Company Name

Above the Fold, LLC

Website Address

http://www.abovethefolddesign.com

What does your company do?

At Above the Fold, we provide businesses and developers with user experience consulting and user interface designs that are intuitive, evocative and results-oriented. We start with a foundational web strategy that allows you to execute with confidence, and work towards creating designs that get users to act! But most importantly, we believe in nurturing new and existing relationships -- they are the lifeblood of our company.

Twitter Address (Full URL):

http://www.twitter.com/joebaz

Bio:

Since 1996, I have been involved in every aspect of the Web, including design, development, marketing, content development, analytics and user experience development. I currently owns and operates his own web consulting business, Above the Fold, which focuses on providing businesses with the strategic and tactical expertise needed to succeed on the Web.

Prior to Above the Fold, I worked at XO Communications, a Fortune 1000 company that services voice, data, hosting and internet services for medium to large-size businesses. At XO I managed the entire web operations, including the corporate website, intranet, customer extranet, online product applications and online marketing initiatives. I also pioneered the Customer Experience initiative, which evangelized the concept of simplicity, relevance and design of the Web communications for XO.

I currently hold a B.F.A. from the University of Connecticut. I co-founded Boston Frisbee in September of 2007, a pick-up ultimate Frisbee group consisting of over 700 hundred members in the Greater Boston area.

Keywords:

user experience design, user experience consulting, user interface design, ui design, web design, information architecture, interaction design, wireframes, storyboards, GUI, usability testing, personas, business analysis, requirements analysis, requirements definition, web strategy